The team at Fresh Perspectives is always creating new innovative strategic
theory and practical actions. To better help you understand what we are thinking, we have broken our recent ideas into four sections:
• Concepts - new ideas we are working on
• Books and thought leadership - concepts we have put into writing
• Passions - activities outside of work that affect who were are
• Beyond - A hodge-podge of ideas and materials from other folks we respect
Paradox of Excellence. The basic idea is the better you do your job,
the more invisible you become to everything - but bad news. The longer you
do a good job, the more your perceived value erodes because customers
lose sight of the pain you originally relieved. (more)
Frictionless Growth. The basic idea of frictionless growth is
there are two factors affecting any company's sales: those activities
that foster sales (force) and those activities that inhibit
sales (friction or opposing force). Frictionless growth stipulates
that companies can often achieve greater sales success, not by doing
more (force), but rather by eliminating things that are inhibiting
adoption of their goods and services (reducing friction). (more coming soon)
Relevancy Chain and Relevancy Gap. Michael Porter's value chain concept
promotes the idea that value is determined by activity, by what a company
does to a good or service. We disagree. Activity does not determine value.
Customers determine value. The Relevancy Chain is the set of activities
that add value (as defined by customers). The Relevancy Gap is the gap
between what companies do and what a customer values. Many companies fall
into this gap because they don't stay close to their customers and forget
that customer requirements change over time (see Paradox of Excellence
to better understand why). (more coming soon)
Books and Thought Leadership
We intend to develop a series of Fresh Perspectives Books, Tasty
Business Insights Without all the Fat(tm). These short novels are written
to expose specific business challenges leaders face today with clear ways to
overcome these challenges.
Paradox of Excellence, How Great Performance
Could Kill Your Company. The Paradox of Excellence is our first book in the
series and has already received acclaim from business leaders around the country.
To learn more about The Paradox of Excellence, read an excerpt, read review
about the book or sign up for an advanced copy, click here.
Other Thought Leadership.
We have put together several other interesting thought pieces about strategy.
Click here to learn about transparent branding, eBusiness and the importance of
being easy to do business with.
There is life outside of strategy consulting. Really. Our team likes art,
photography, music, travel, and sports. Click here to learn more about what our team
does outside of work.
We love being around smart people - people who can teach and mentor us.
We are constantly looking for stimulating new areas of exploration and ideation.
Click here to see what we are seeing and what other people are saying and thinking that excites us.