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The team at Fresh Perspectives is always creating new innovative strategic theory and practical actions. To better help you understand what we are thinking, we have broken our recent ideas into four sections:

Concepts - new ideas we are working on 
Books and thought leadership - concepts we have put into writing 
Passions - activities outside of work that affect who were are 
Beyond - A hodge-podge of ideas and materials from other folks we respect 


Paradox of Excellence. The basic idea is the better you do your job, the more invisible you become to everything  -  but bad news. The longer you do a good job, the more your perceived value erodes because customers lose sight of the pain you originally relieved. (more

Frictionless Growth. The basic idea of frictionless growth is there are two factors affecting any company's sales: those activities that foster sales (force) and those activities that inhibit sales (friction or opposing force). Frictionless growth stipulates that companies can often achieve greater sales success, not by doing more (force), but rather by eliminating things that are inhibiting adoption of their goods and services (reducing friction). (more coming soon) 

Relevancy Chain and Relevancy Gap. Michael Porter's value chain concept promotes the idea that value is determined by activity, by what a company does to a good or service. We disagree. Activity does not determine value. Customers determine value. The Relevancy Chain is the set of activities that add value (as defined by customers). The Relevancy Gap is the gap between what companies do and what a customer values. Many companies fall into this gap because they don't stay close to their customers and forget that customer requirements change over time (see Paradox of Excellence to better understand why). (more coming soon) 

Books and Thought Leadership

We intend to develop a series of Fresh Perspectives Books, Tasty Business Insights Without all the Fat(tm). These short novels are written to expose specific business challenges leaders face today with clear ways to overcome these challenges. 

Paradox of Excellence, How Great Performance Could Kill Your Company. The Paradox of Excellence is our first book in the series and has already received acclaim from business leaders around the country. To learn more about The Paradox of Excellence, read an excerpt, read review about the book or sign up for an advanced copy, click here

Other Thought Leadership. We have put together several other interesting thought pieces about strategy. Click here to learn about transparent branding, eBusiness and the importance of being easy to do business with. 


There is life outside of strategy consulting. Really. Our team likes art, photography, music, travel, and sports. Click here to learn more about what our team does outside of work. 


We love being around smart people - people who can teach and mentor us. We are constantly looking for stimulating new areas of exploration and ideation. Click here to see what we are seeing and what other people are saying and thinking that excites us.


news & views

Executives agree
The Paradox of Excellence
is a "must read"!

Garry Betty, CEO, Earthlink
"A must read for every business leader."
Bill Glavin, 
retired Vice-Chairman, Xerox
"A must read  . . ."
Ron Okamoto, VP Apple
"Definitely worth reading  . . ."
Paul Witkay, Founder, Alliance of CEOs
"An important book  . . ."
Jackie Meyer, Marketing Director, Qualcomm
"A must read"
more views . . .
more news . . .

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