Innovation Acceleration  
  A network of senior, experienced management consultants with best of breed expertise  


who we are






what we do

how we think

contact us



Fresh Perspectives network consists of senior, experienced management consultants who bring best-of-breed expertise to each consulting engagement. As a result, our consultants already know what they are doing. They don't need to be taught or to learn on your dime. The team only needs the specifics of your situation.


Michael Weissman

With over 15 years of strategy experience, Michael has counseled start-ups as well as major public corporations including Adobe Systems, Apple Computer, EDS, Fidelity Investments, Hewlett Packard, Intel, Pyramid Brewery, Sybase, Toshiba, and dozens of others. 

Michael has also been CEO of a multimillion-dollar business, co-founder in a web start-up, an expert witness on marketing issues and generated over $500 million in new business while holding senior marketing roles with several large high technology companies. During his career, Michael has won marketing awards for products, promotions, web design, and branding. He has an undergraduate business degree from Babson College and an MBA from University of California, Irvine. 

Through his leadership, Michael has enabled his teams and clients to successfully create innovative businesses, strategies, products, services and brands. Michael is co-author of The Paradox of Excellence.

Mike Stone

Mike has over 20 years of high technology management and consulting experience. He has consulted with many leading technology firms including Microsoft, Earthlink, Symantec, Quarterdeck, Persistence Software, and HP. He is on the board of several high technology companies and is frequently an expert witness in the areas of high technology marketing and strategy. Mike has also worked as a consultant for McKinsey and Company and has held senior executive positions at CardioNow, Citrix Systems and Ashton-Tate.

Dave Mosby

Dave has 35 years of experience in high technology, half of which as CEO. He has led InterWorks Software, Inc., a software development firm creating specialized customer retention solutions for companies of all sizes including DHL, Integres Global Logistics, Joseph W. Ciatti & Company, Kaiser Permanente Healthcare, LGT Capital, Link Logistics/Starbucks, Trademark Capital Services. Prior to starting InterWorks, Dave was president and CEO of Softguard Systems, Inc., a publicly traded software company that licensed technology to Lotus, Ashton-Tate, Novell, WordPerfect, Quark, and Adobe. Dave led the company through a transformation that resulted in 2,500% growth in market capitalization in three years. 

Prior to that he was President of The Systems Support Group and before that led teams that took new products to market at SAGE Software, Boole & Babbage, and UCC. His early work at the NSA and Strategic Air Command exposed him to the birth of the Internet which set in motion a career focused on applying contemporary information technology to help businesses improve productivity and enable innovation. 

Throughout Dave’s career, he has successfully managed teams and projects that brought new technologies and business operations to new markets, generated over $30 million in new revenues and consistently enhanced client value by creating innovative solutions to classical problems of organization, market, and product development. Dave is co-author of The Paradox of Excellence.

Ilya Brook

Ilya has 18 years of professional experience in the fields of Marketing and Finance. For the past 8 years he has consulted on a variety of strategic marketing projects focusing on competitive analysis, market sizing, benchmarking, product positioning, new product introductions, partnering strategies, and licensing strategies. Ilya's experience includes consulting with Adobe, Avery Dennison, Hewlett-Packard, Microsoft, Symantec, and Verifone. Prior to that, Ilya worked at McKinsey & Co. He was also part of the strategic planning staff at Fleet/Norstar Financial Group (Now FleetBoston) and at Fleet Brokerage.

Frank Martin

Frank has over 25 years of high technology sales and marketing experience. He has advised Applied Voice Recognition, Coradiant, Epson America, General Software, HP, and others in areas of international business planning, sales management, business and product launch, and channel strategy. Prior to consulting, Frank led sales for CyberMedia and Stac Electronics, held management positions at Toshiba and United Stationers and also worked at Digital Equipment Corporation and Burroughs.


news & views

Executives agree
The Paradox of Excellence
is a "must read"!

Garry Betty, CEO, Earthlink
"A must read for every business leader."
Bill Glavin, 
retired Vice-Chairman, Xerox
"A must read  . . ."
Ron Okamoto, VP Apple
"Definitely worth reading  . . ."
Paul Witkay, Founder, Alliance of CEOs
"An important book  . . ."
Jackie Meyer, Marketing Director, Qualcomm
"A must read"
more views . . .
more news . . .


Buy the book  Copyright 2005 Fresh Perspectives Legal